This is not about sustainable design

The chemist Michael Braungart visited Oslo for Designdagen at Doga - introducing Cradle to Cradle to Norwegian design professionals - one of the decidedly most interesting and actionable discourses of intelligent industrial design to have emerged the last years.

In his own fresh, charmingly geeky style Michael shares his thoughts about the absurdity of the present rhetoric in the environmental movement, addressing the urgency for re-inventing everything.

See the lecture here:

Read more at Norsk Designråd (in Norwegian)  and you might want to check out Design2025 - EPEA’s Norwegian partner - as well as Løvetann - a company seeking to ambitiously offer new solutions for sustainable homes - recently partnered up with MBCD to implement Cradle to Cradle.