Cradle to cradle

Get new perspectives on sustainability.

Cradle to cradle, differs from Cradle the grave in that Cradle to Grave design must end somewhere, will at some point become unusable waste. Cradle to Cradle however is strategic designing that follows natures intelligent plan of waste becoming food – thus it can be recycled, or upcycled, and created into something new instead needing to use more raw materials. Cradle to Cradle Design can create materials, products, and manufacturing systems that are not simply sustainable, but yield sustaining growth in economic prosperity, ecological intelligence, and social value.